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Online ticket brokering is the resale of tickets through a web-based ticket brokering service. Tickets sold with an online ticket brokering solution could or might not be authorized by the official vendor. Critics of the industry contrast the resale of tickets online to 'ticket promoting', 'scalping' or a range of various other terms for the informal sale of tickets directly outside the location of an occasion.
The late 1990s and very early 2000s saw the emergence of online ticket brokering as a rewarding business. Business ticket reselling firm Ticketmaster developed a sturdy online presence, controling the online market. However by 2006 Ticketmaster's monopoly on the market released with the emergence of other online ticket brokering business, such as StubHub that gained Major League Baseball's ticket resale business over Ticketmaster.
Securities analyst Joe Bonner, who tracks Ticketmaster's parent business New York-based IAC/InterActiveCorp, informed USA Today: "You have to consider the secondary market as something that is a real threat to Ticketmaster. They missed the boat. StubHub has actually been around a few years now currently. They just weren't as proactive as they most likely should have been.".
Eric Baker, creator and Chief Executive Officer of Viagogo.com, a European ticket resale Web site has explained the loosening of Ticketmaster's grip on the market as "the substitute in the ticketing market of the autumn of the Roman Empire".
By 2008 Web ticket fraudulence had actually become global issue, when fake ticket web sites ripped off millions of dollars from sporting activities fans by marketing Beijing Olympics tickets which they had no intention of providing.
theater tickets, concert tickets, sports tickets
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Online ticket brokering is the resale of tickets through a web-based ticket brokering service. Tickets sold with an online ticket brokering solution could or might not be authorized by the official